Selecting The Most Appropriate Social Monitoring Tool

With the rapid growth of social media around the world, social listening has emerged as a critical business resource. Every day, many online conversations grow, making it nearly impossible for businesses to keep a circuit of brand mentions. In today’s digital world, however, an effective strategy will rely heavily on social media, as customers share their thoughts. What is social listening, exactly? What is the mechanism behind it? What is the significance of this?

What Is the Definition of Social Listening?

To begin, what do you mean by social listening tools?  It is software that tracks and analyses online discussions about your product, a particular topic, your rivals, or anything else that’s appropriate to your business. It will collect the mentions of target keywords and help marketers in evaluating them. It can pull in comments on blog posts, and webpages where the data is made public. Social media monitoring wiki will assist you to monitor how well the business is doing and what the customers think of the brand with a great number of insights.

Social Media Listening

Social listening entails keeping a close eye on discussions in the industry, subject areas, and target audiences. You can start to unearth different levels of understanding with social media listening.

Listening Basics

Searching at posts around the labeled tags handles, or pages are the first level of social listening. Deep listening entails keeping track of all social posts on a given topic, not just those aimed at the brand or related to your content. You can find hundreds, if not thousands, of comments from users, discussing a specific topic using this advanced version of listening.

Keep Tabs on Brand Intelligence

You can gain a better understanding of the brand’s general message by analyzing customer feedback. You can describe the brand’s view by comparing a lot of bad mentions, or you can evaluate these figures to the competitors’ to see how healthy they are. It will assist you in evaluating whether or not action is required to enhance the monitor of your brand online.

Choosing the Most Appropriate Social Networking Monitoring Tool

Set Goals for Yourself

What are the benefits of using a social monitoring tool? Is it more important for you to spot negative mentions, problems, and complaints or keep an eye on user behavior?

Perhaps your goal is to determine the success of a recent campaign or to locate brand influencers. There are a hundred advantages of investing in social monitoring; all you have to do is figure out your own and get started.

Make a budget

Estimate how much time you’ll be able to devote to the monitoring process. It’s always crucial to examine whether the amount of money you’re willing to pay is directly related to the requirements and the monitoring tool’s assistance.

Look into what kind of setup services or customer support every tool offers.  The progress of social media monitoring is almost always dependent on the guidance supplied by the help desk after you’ve bought the tool. It is critical to understand how to make the most of the platform and use all of its characteristics to effectively measure the ROI.

 

Contact Us:

Beutler Ink

Address: D.C, Washington, DC 20009
Phone No.:405-464-5260

Trauma survivor helps others – Chooses ‘present over perfect’

Any plan can be urgently disrupted in a moment. When trauma is involved, it takes many people to help a survivor. This is one survivor’s story of helping IU Health patients.

By IU Health Senior Journalist, T.J. Banes, tfender1@iuhealth.org

Around her neck hangs a gold charm. The message is short but speaks volumes of Erica Buck’s focus: “Present over Perfect.”

The physical scars are not visible to casual acquaintances. Even the emotional scars are carefully hidden. But every part of her being knows and remembers the pain. Buck was a victim of an attempted rape and stabbing. She can’t share too many details because a court case is pending. She also can’t remember every detail.

What she does remember is being transported by ambulance to IU Health Methodist Hospital. Trauma team members and police detectives surrounded her. A forensic team member photographed her wounds and collected evidence.

The incident changed her life forever.

“Before the incident I befriended everyone. I trusted everyone. Now, I keep my circle of friends tighter and closer and I am hyper vigilant about keeping an eye on my surroundings. Having a repairman come to my home or even going to the grocery store can cause anxiety,” said Buck, 45. Part of her circle includes her parents, sister, brother-in-law, and nieces. A native of the Midwest, and graduate of Indiana University, Buck spends more time with her family since the attack.

One of those people who was part of her trauma team was IU Health Chaplain, Thomas McDorr. He not only helped her work through her immediate pain, he also followed up with her during her recovery.

“I was in shock and like many survivors, I wondered why it happened to me. A few months after the attack I received a letter from Thomas asking if I would consider being part of the trauma team’s peer visitation program,” said Buck. “I was on board.”

May is National Trauma Awareness Month, a time to encourage others to share their experiences as they walk the road to recovery. It’s also a time for caregivers to advocate for support of those recovering from trauma.

Through the Trauma Survivors Network (TSN) Buck received training as a hospital volunteer. The TSN also facilitates connections between trauma survivors. In addition to TSN training, Buck shadowed McDorr and team member, Tiffany Davis, who is the Methodist Hospital trauma services coordinator for injury prevention.

Once a week Buck comes to Methodist Hospital, wearing a gray vest – the uniform of TSN volunteers – and her IU Health badge. She reviews a patient list and various notes about what brought them to the hospital, and then she begins making rounds. Sometimes she may see half a dozen patients in a day. They come with different causes of trauma – gunshot wounds, broken bones, car accidents – some caused by domestic altercations and violations such as rape or sexual assault, some violated in prison, or through street violence. “Every patient is different but they all have one thing in common: They are victims of trauma. Trauma is something that hurts you and comes out of nowhere. That’s what happened to me so we have an instant bond,” said Buck.

She pulls up a chair alongside their bed and reassures them that they are safe. She asks if they are ready to talk. She helps them take an inventory of people who might support them outside the hospital.

“They may remember all the details of the horrific incident or they may be dealing with emotions that they can’t explain. If they were in a car accident they may be afraid to get back in a car and drive home. They may have triggers driving past the site of an incident,” said Buck. For her own recovery, she has adopted a mini Aussiedoodle named, “Maverick.” He serves as an emotional support dog and is also being trained to work with other trauma patients.

In addition to a listening ear, Buck offers “tools” that can help toward a patient’s recovery – encouraging deep breathing, visualization, and meditation. The TSN website offers a variety of resources including a “traumapedia” – lists of topics, terms and articles – survivor stories, a recovery assessment, and social media site.

Buck hears different words from different patients. Sometimes she hears the word, “grateful” that they survived. Sometimes she hears the word “guilt” for an accident that could not have been prevented. Sometimes she hears the word “fear” because their lives are forever changed and they are uncertain about the road ahead of them.

“My role with trauma patients has helped in my own healing,” said Buck. “It makes me feel more like I’m not alone and that’s how I want them to feel. I’m still in therapy and I still see my own scars and recognize my emotional wounds. I’ve learned to choose to be present in my life over being perfect.”

Everything You Need to Know About Fintech M&A

Fintech mergers and acquisitions are on the rise for a variety of reasons. The FinTech business has never progressed at such a rapid rate as it did in 2020.

Financial institutions have to restructure their business strategies and shift to a more customer-centric strategy, emphasizing the importance of the banking experience. It was made possible by incorporating cutting-edge technologies and techniques into their digital solutions. FinTech mergers needs are fast-growing, and it is quickly becoming a critical element in the survival of banks.

Differentiation of Neobank
To begin with, so-called “neobanks” are striving to set themselves apart from traditional financial instruments and services. Of course, many current neobanks provide their customers with essentially the same products or capabilities, like mobile banking and no overdraft fees. Customers’ paychecks are often deposited two days earlier than at other top fintech investment banks. Many businesses are merging or purchasing rivals.

Purchase Now/Pay Later Suppliers
Fintech services and solutions that allow you to purchase now and pay later are very popular. However, as they form new agreements and add new functions to their apps, these corporations are boosting their activities. Why? Simply put, to lessen competition from big banks and one another.

All of this is due to fintech companies’ ongoing efforts to prepare themselves for long-term profitability. Taking advantage of significant market share is one strategy for companies to ensure that their rivals have little space to maneuver. This pattern is not going to change any time soon.

Banks are attempting to gain control challenges banks are involved in a lot of fintech mergers and acquisitions these days. To improve their market integrity, several challenger banks are acquiring existing banks instead of the more costly and time-consuming path of obtaining a national bank charter.
Fintech firms that buy charters have more control over their consumer connections. Additionally, they are no longer required to collaborate with or make payments to existing, regulated institutions.
FinTech Concepts You Should Be Aware Of

Digital Banking
Due to the epidemic limitations in 2020, brick-and-mortar banking facilities saw a major drop in consumer flow. Many banks were prompted to turn to software design for banking services and create their programs, which enabled them to maintain customer levels at pre-pandemic levels.

Cryptocurrency and Blockchain
In 2020, bitcoin and cryptocurrency began to regain prominence after being relatively active for more than 2 years. Cryptocurrency customers discovered that moving to blockchain tech makes it simpler to transmit and receive digital transactions around the world for little to no fee and with the fewest banking rules possible.

RPA
RPA is a technique that lets businesses decrease costs while also reducing human error.
As a result, operating times are reduced and the customer experience is improved. RPA technology can be implemented in the type of rule-based and organized actions by financial institutions fintech m&a. They may simplify account information handling and viewing, application updates, and quick balance checks.

Voice recognition
When internet banking first started, no one could have foreseen how quickly it would grow. People and businesses can expect the speech to become a recognized tool for conducting routine financial transactions shortly.

Contact Us:

Wellesley Hills Financial, LLC
Address: 1087 Beacon Street, Ste. 204, Newton, MA 02459
Phone: (617)-465-2425

Mental health care helped in mourning loss of mother

It happened quickly. So quickly that Marilyn Thomas could not process the details. She needed another set of ears to hear her. She found that in a mental health counselor.

By IU Health Senior Journalist, T.J. Banes, tfender1@iuhealth.org

It wasn’t exactly a month. It was 29 days. That was all the time Marilyn Thomas had to digest her mother’s diagnosis and death. It was just weeks before Christmas.

Death and holidays can be two triggers for mental health. The National Alliance on Mental Illness (NAMI) describes triggers as stressors – actions or situations that can lead to adverse emotional reactions. Trauma, such as the death of a loved one can cause a trigger.

Thomas was born and raised in Lima, Ohio. She moved to Indiana 38 years ago, and began working for Pepper Construction six years ago as a project coordinator. She retired this month at the age of 66.

Married to her husband, Bobby, and the mother to two adult children Thomas was sitting at her kitchen table when she got the call.

“Mom called and said she wasn’t feeling well. I called my brother who lives in Dayton and he took her to the hospital. Because of COVID, he had to wait in the parking lot,” said Thomas. When she called the hospital, she learned that her mother had an aggressive tumor. She was told she had six months to live.

It was Dec. 20, 2020. Her mother died on Jan. 18, 2021.

Time passed quickly. Thomas was thrown into a state of shock. She returned to work during a pandemic and nothing felt “normal.” She wasn’t sure how to process every detail in such a short amount of time.

“There were logistics and practicalities – getting the house ready for her to come home and hospice to care for her,” said Thomas. “Then there were the emotions – learning she had Stage 4 pancreatic cancer and there was nothing we could to stop it. There was anger, their was grief, there was even guilt – like why didn’t I figure out sooner that she wasn’t well.”

May is Mental Health Awareness Month and Thomas is speaking out about the importance of self-care. She made a decision to seek professional help through IU Health’s Employee Assistance Program. For more than 30 years, IU Health’s licensed counselors have served employers throughout the state. Pepper Construction is one of those companies – connecting employees to virtual or on-site, short-term confidential, professional counseling. Employees may seek counseling for a variety of reasons including both personal and professional challenges.

“It was a time when I was rational and irrational,” said Thomas. “I needed a safe and secure place where I could go and word vomit everything I was experiencing without worrying about being politically correct, using the proper English, or offending anyone,” said Thomas. “My mom died but everything else didn’t stop. I was still an employee, a wife, a mom and a grandmother.”

After a couple meetings with an IU Health counselor, Thomas said she began to regain order in her life and make peace with her loss.

“Watching my mother in the bewitching hours going back and forth between this place and a world I couldn’t see was more than I could handle,” said Thomas. As time went on, she focused on the high points – her 84-year-old mother’s sense of humor. Her mom would often tell spam callers to “leave me alone, I’m dying.” Thomas heard often how she looks her mother and now when she looks in the mirror she smiles at the resemblance. Her mom loved blues music. At the repast following her funeral, favorite tunes were played including one by LaShun Pace, “There’s a leak in this old building and my soul’s got to move.”

Throughout her journey, Thomas was told more than once, “You should write a book.” She did just that.

The book, “Twenty-Nine Days & Counting: The loss of a loved one,” is about Thomas’ experience of her mother’s transition from life to death in 29 days, how she came to know her mother in a different way, and how she coped with her loss.

“Each of us lives life differently. The same goes for how each of experiences death and dying. There is one thing that remains the same though – our loved one left us,” said Thomas. “When you are faced with letting go of a loved one, it’s always too soon and it’s never easy, but when you step back to see them from a place of living instead of dying, it just might make it easier for you both.”

Rooted in nature

IU Health Bloomington has been recognized as an Arbor Day Foundation Tree Campus Healthcare facility.

Incorporating nature into the hospital’s design process was integral from the start, and is evident in the many trees and various plantings found across IU Health Bloomington on the IU Regional Academic Health Center campus.

“We knew from the beginning of our design process that trees and nature were going to be predominantly featured at the new hospital,” says Brian Shockney, president, IU Health South Central Region. “Our Shades of Southern Indiana project brought trees into our halls through art and architectural features, contributing to our focus in caring for the physical, mental and spiritual health of our patients, visitors and team members.”

The Arbor Day Foundation is the world’s largest membership nonprofit organization dedicated to planting trees. Its Tree Campus Healthcare program aims to transform community health and wellness and ultimately save lives through the health benefits provided by trees, as well as recognize healthcare institutions that make an impact on wellness through tree planting, education, and community engagement.

“Trees not only play a vital role in the environment but also in our daily lives,” says Dan Lambe, chief executive, Arbor Day Foundation. “They have shown to improve patient recovery time and improve the overall mental state. The Tree Campus Healthcare program does an incredible job of bridging the gap between health and nature.”

Learn more about this designation.